PB/B The IMarketing Plan Handbook/I guides readers through the complete development of a realistic, customized marketing plan, and the IMarketing Plan Pro/I software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. B/B From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. B/B A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide
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